The 8 Essential Marketing Strategies for Internet EBook & Product Launches

Hey guys,

Both Victor & I (The Dynamic Duo) are currently working in our process of creating and launching our weight-loss, health & fitness niche program product (an eBook consisting of audio clips, certain flash clips and movable imaging - with further extra offers of DVD package).

We will be more than glad to announce in a PR, and market it to all affiliates out there on the net as well as to all the related article directories when our product has finalized and ready for launch! So be patient, and stay tuned :)

Ok, before I continue rattling and bragging about my own product, let me get back to focusing on the main point of this article.

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Let me share with you some of the most important strategies and tips for creating a niche product and preparing it for launch in the internet marketing world.

Before you rush off intending to create a product and sell it online be it directly from eBay and Amazon or as affiliate marketing with ClickBank and Commission Junction, there are a few major things you would need to address here.

#1 Who exactly is your targeted market?

Do you know the demographics of your market? The purchasing/spending power of your current market? The psychology/needs and wants of your specific market?

Let me put it in a simple nutshell that you may absorb.

For example, if you are intending to sell vegan cupcake recipes online - who would be intended market/bunch of consumers that you are trying to attract? Could it be women/housewives aged 35 and above (possibly highly likely to want to purchase your product) or maybe teenagers of the age group between 17-25 (who might just be interested in checking your product out but perhaps not eventually buy it?)

Next, you must understand the psychology of your market. Older women and housewives have greater purchasing power, they also have a higher tendency to purchase niche recipe products online as they are limited with possibilities/knowledge to know how to make a certain personalized type of products (and for the matter in example given, vegan cupcakes) of which they might be highly interested in and that would also mean that there is GREAT DEMAND for it.

On the other hand, teenagers 17-25 might actually like vegan cupcakes but might not necessarily have the money to spend. Also, they may also tend to be more technology-savvy and are able to surf around the net for "free" recipes or other "alternatives" and thus make themselves a tougher sales market for you to convert!

#2 Identify Specific Content

Now, I hope you have at least done your market trend research and homework on exactly which niche market do you intend to specifically hit on. And perhaps, you might be asking yourself now, "What should I do next?"

Don't worry. Confusion is common during this process, and asking yourself questions are only normal! If you're not asking yourself any of these questions - that must supposedly mean that you think you know everything in the book when the reality of which is you virtually know very little, or simply nothing.

After identifying your targeted market, I urge you sincerely to fit in and suit all the important, and relevant content into your product. This is done by specific keyword research.

For example, if you intended to sell vegan cupcake recipes and your targeted market was say aged 35 housewives/women.

So you can do content researches on all the specific keywords like "vegan cupcakes", "vegan women", "vegan housewives", "women + cupcakes", "healthy vegan cupcake recipes", "cupcakes for women" - You can type this in search engines like Google, or if better to specific article directories (e.g. www.EzineArticles.com, www.AssociatedContent.com, wwww.GoArticles.com, etc) - places of which you can find content specific to your need in creation of your product.

Next, you read about those content. You read 5-6 books on related topics/issues, model the Contents Page of those books and apply the CPM method (Copy, paste & modify) of which you would not get sued for Copyright Infringement because you basically edited their content and did not directly steal it - you just edited it for your own good purposes.

#3 Structure your Table of Contents first before jumping into Writing!


"Always plan ahead. It wasn't raining when Noah built the ark." - Richard C. Cushing


It is important to note that the Contents Page of your book is probably the most important page of the entire book as well. This is because, whenever people search for valuable information in a book - the first thing that goes to their head is - what's the content in this book and where can I find out more about it?

They do not read every single page before they gather and create a perception for themselves, sometimes they read the synopsis but they still aren't assured. Most of the time, people flip straight to the Contents Page. That is where, they can have a much closer idea of what good, quality content they can find in a specific book that makes it special and different from others that are already existing out there!

Always remember to plan your Table of Contents so that you will not be writing blindly, and out-of-topic. Instead, by planning your Contents Page well - you would be writing specifically to meet the purposes of each individual chapter, and not miss out important points and issues needed to be addressed in your book.

I'm sure you wouldn't want to write a book running haywire, missing relevant and important content and losing out to all your competitors, would you?


#4 Now jump in with Content. Lots of it!

Statistical survey report shows that about 60% of the time, people start to write books but somehow do not end up finishing them. Aspiring authors they claim to be, just exactly what happened to their goals & dreams?

Before I carry on with anything, let me reiterate the importance of TAKING ACTION. It is as simple as that, now that you've 1) Identified Your Specific Market, 2) Identified the Specific Content/Keywords Required, 3)Edited/Finalized your Table of Contents - you should not stop at this point of time after so much effort by allowing yourself to procrastinate!

Instead, I repeat, instead..TAKE ACTION now! Go to a good library near by your place and read as many related books to your product, say from 5-10 or to even as many as possible within your own limits. Also, one good thing to do is to find the right articles/websites to provide valuable information online. Wikipedia and About.com are great sources for general info - and for more specific details you can always look up good quality article directories like FindArticles.com and seek for quality content that you may be able to use for your own book!

......It must have took you quite awhile to absorb all that I've mentioned so far, and so I will leave the next 4 major strategies to be mentioned continued in the next article, so stay tuned and do come back to visit.

If you had found my article useful in some way or another, go ahead and drop me an email at punkninja@gmail.com if you have any questions/queries - if you have any great business/product ideas you'd like to share, for sure you may drop me an email and I'd love to discuss and work something out with you as well! :)

If you like to know more about Internet Marketing >> go ahead and type "Ctrl + D" and add me to your Bookmarks or link me to your web page :)

Thanks for your time spent reading, I hope you had a good read.

Cheers
Paul

--To be continued--